It is no surprise that a green technology strategy has rocketed to the top of the CXO's priority list. Given energy's rising and disproportionate share of overall technology costs, its potential to limit growth, and the heightened awareness of energy consumption issues around the world, CXOs see green computing as an opportunity to cut significant costs, maintain growth, and improve the corporate image in the process.

But don't expect their attention to translate into significant new budget allocations to solve the problem. Realistically, companies must find solutions that substantially reduce operating costs and, most importantly, work within existing capital budgets.

When New Infrastructure Is Out of the Question...

Power issues are becoming an increasingly