Green business consultant (and Greener World Media co-founder) Joel Makower discusses Sun Microsystems' environmental leadership as a business strategy, with Sun's Vice President of Eco-Responsibility, Dave Douglas.

Among the points touched on in this article are Sun's recognition that being an environmental leader can yield new business opportunities; enhancements to Sun's products in the areas of energy efficiency, cooling technologies, product recycling, and clean manufacturing; and how the company works to make its operations as efficient and sustainable as possible.