Green IT Growing in Priority, Cost a Major Concern

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LONDON, -- While a majority of United Kingdom organizations are moving green IT up on their lists of priorities, the expense of green computing and demand from competing priorities are hindering its adoption.

A survey from the Corporate IT Forum, which polled 171 UK-based companies, found than 81 percent are putting more focus on green It and feel it has grown in importance, according to Computing magazine.

Corporate IT Forum Chair Ian Campbell spoke about the report at the recent European Green IT Summit, saying companies are less likely to adopt green practices if they will increase costs. "As one manager said to us, "if it saves us money, we'll do it: if it doesn't we'll think twice,' -- that's a typical attitude," he said, as reported by PC World magazine.

Almost 70 percent of organizations surveyed said that cost was the main factor in choosing greener practices and a little over half have used green computing to save money. Among the companies that are adopting green IT, the most-used practice is educating users, followed by virtualization, recycling hardware, virtual conferencing and managing printing.

One thing holding back green IT, Campbell said, is the lack of national or international benchmarks and standards to provide a way to measure green IT's impact.

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