Dave Driscoll

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Name: eyemarket
Skill Level: Senior Level
Job Status: All Types
Category:
Location: Chevy Chase, Md.

Specialty

DAVID J. DRISCOLL 8305 Meadowbrook Lane, Chevy Chase, Maryland 20815
ddriscoll@Allegiant-Group.com Office: 301.588.7676 Mobile: 240-432-7575

Chief Marketing Officer / Vice President of Marketing
Senior marketing executive with proven record of accomplishments building new markets, driving revenue and profit growth, and improving market positioning. Developed breakthrough strategies in startup, turnaround or competitive environments. Highly skilled in creating customer acquisition / retention and sales programs.

Special Skills: Identifying and seizing upon market opportunities. Restructuring and revitalizing organizations for greater success in the marketplace. Establishing strategic growth direction. Analyzing and reengineering all aspects of the marketing / fulfillment process. Building and leading highly successful marketing teams.

SELECTED ACHIEVEMENTS

Initiated targeted marketing strategy, growing business $3B despite difficult market conditions. Improved mail response 75% and outbound telemarketing results 50%. Increased portfolio from $1.7B to $4.7B in 24 months and reduced cost per sale 50%.

Strategically turned around marketing focus, increasing revenues 266% over 3 years to $23M. Initiated marketing shift from print advertising to integrated program with direct mail, Internet and PR. Improved direct mail response ten-fold, doubling net sales within a year.

Created highly successful PR partnership program with People’s Bank, bank vendors and nationally accredited, non-profit, rehabilitation organization. Program garnered extensive coverage through the state and has continued for over 20 years. The bank was honored with the Connecticut Governor’s award for the program.
CAREER OVERVIEW

2005- PRESENT
ALLEGIANT GROUP Cincinnati, OH
The Allegiant Group offers a highly experienced team of experts and best-in-class resources on Strategy, Research, Marketing, Branding, CRM, Training and Rewards, Allegiant Group is able to offer both turn-key promotional solutions and Total Loyalty Management.
Managing Director
• Initiated overhaul of merchant and member acquisition programs for 500,000 member and 3500 merchant network loyalty program based in Colorado.
• Implemented activation program for 1 million-card private label portfolio.
• Conducted B2B Loyalty Program research and analysis for G2 Worldwide, London.
• Managed introduction of Swedish company, aMuze Interactive, into $10 billion U.S. knowledge-based sector - Science Centers, Aquariums, Heritage Sites & Museums.
- Company selected in 2007 for MUSE Award in Extended Experience by AAM

1999 to 2004
QUANTUM LOYALTY SYSTEMS, INC. Incline Village, NV
Company provides turnkey reward programs for Fortune 1000 B2B and B2C companies and generated revenues (2004) of $22 million and $1 million EBITDA.
Executive Vice President of Sales & Marketing
Initially retained as an advisor to the Chairman/Founder to help grow the Company, which had flat revenues of approx. $5 million annually. In 2001 was appointed EVP Sales & Marketing:
• Reinvented the corporate image, branding, marketing and lead generation methodology, and created Company’s website & SEO of site, increasing traffic to 170,000 annually
• Repositioned company from single product to full-service provider of loyalty reward products and services. Generated 266% revenue growth over three-year period, achieving INC 500 status for two consecutive years.
• Directed all sales, marketing, PR and advertising, and staff of 10.
• Created successful online and offline promotions for American Express, Clorox, Disney, Hasbro, Hershey's, Kellogg's, Kodak, Kroger, Levi Strauss, McDonald's, P&G, Pfizer, Sony, Wrigley, Warner Bros.
• Became key contributor for engagement that created largest merchant coalition credit card in Europe with over 700 merchants and two million cardholders.
• Won positive coverage touting Company as industry thought leader (Card Technology, Colloquy, Credit Card Management, Card Marketing, PROMO, Sales & Marketing, INC Magazine, Hollywood Reporter, Lycos, Washington Post, Yahoo, BRANDWEEK)

1994 to 1999
FIRST USA/CHEVY CHASE BANK Chevy Chase, MD
CCB is leading D.C. area bank w. $10.6B in assets and a former top 20 credit card issuer.
Vice President of Product & Channel Development
Created strategy for alternative channel direct response marketing of credit card products, including broadcast, POS, co-op, events and online. Developed website initiative for credit card customers, reducing customer service costs and improving cardholder acquisition.
Vice President of Card Acquisition
Managed $40M marketing budget and staff of 3.
• Grew portfolio by $3B in rising interest rate environment.
• Reduced fraud losses $10M annually by implementing sophisticated database technologies.
• Built prospect database of 100 million records with weekly updates involving 6 telemarketing firms, a direct marketing agency, internal credit department and Axciom.
Launched Rolling Stones co-branded program with award winning direct response ads in consumer and business publications.

1984 to 1994
PEOPLE’S BANK Bridgeport, CT
People’s is the #1 financial services firm in Connecticut, currently w. $11B in assets.
Director of Client Programs
Managed development and profitability of co-branded, affinity and agent bankcard programs including the National Rifle Association, Consumers Digest, Telemundo TV Network, and BMW Car Club of America, among others.
• Achieved acquisition cost under $5 per account for one affinity group by leveraging group’s existing mailings.
• Reduced agent bank and affinity account acquisition costs by 47% while doubling applications by expanding marketing channels.
• Reduced new-account fulfillment costs by $350,000 annually
Marketing Communications Manager and Marketing Manager
Promoted through increasingly responsible positions with this banking institution with $7.5B in assets. Managed credit card marketing efforts in direct mail, telemarketing, and DRTV
• Tripled portfolio to $1.3B in 18 months through use of response modeling, offer-testing and pre-screen criteria.
• Developed one of the first on-line acquisition programs on PRODIGY.
• Unique direct response print ads in New York Times garnered national ranking and extensive editorial coverage in publications such as New York Times, USA Today, Money Magazine, Wall Street Journal, etc.
• Launched credit card program in 1986 with initial direct mail program generating 10%+ response rate.
• Dramatically increased corporate brand awareness, and significantly reduced cost of collateral, forms, letterhead, and all branch signage hardware. Program won national award from Art Direction Magazine.
• Produced video for broker’s road show that led to successful IPO.
• Re-launched People’s Plus brand with most successful new-account checking campaign at that time. A fully integrated media program and branch incentives was executed.
Created partnership with nonprofit agency for people with disabilities. Program generated significant PR coverage and was honored with Governor’s award in 1991.

1978-1983
DAVE DRISCOLL PHOTOGRAPHY Virginia Beach, VA
Owner/Producer
Managed photography and production business that served ad agencies, marketing and design firms, corporate marketing departments and a variety of retail and resort businesses.
• Interactive Videodisc programs for Ford Motor Co.
• Print campaigns for State of Virginia, and cities of Norfolk & Virginia Beach
• Corporate videos for Stihl, GE TV and National Council of Juvenile Court Judges.
• Multi-image shows for Danish Tourist Board, GE TV, and Conn. Humanities Council

MBA, Marketing University of Bridgeport
BA, American Studies Wesleyan University