Sandi Mendelson

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Name: Sandi Mendelson
Skill Level: Mid Level
Job Status: All Types
Category:
Location: Cross River, N.Y.

Objectives

To help grow sales for a company providing programs and services that enhance corporate client social responsibility and deliver ROI as increased customer loyalty.

Specialty

SANDRA MENDELSON 1 Briar Court Cross River, NY 10518 203-249-9838 sandramendelson@yahoo.com SUMMARY: Innovative, ethical and results-driven professional with an exemplary record of strategic sales and consultative business development leadership that delivers goal breaking revenue results. A skilled communicator expert at problem identification and resolution, and creating tools that maximize sales performance for start ups and mature businesses alike. Known for building trust as the cornerstone of profitable, long-term partnerships with Fortune 1000 C-level management and their agencies. Seeking to utilize my expertise to grow business for a company committed to sustainability and the creation of positive social impact. PROFESSIONAL EXPERIENCE: 2007 – Present Billboard Bands, LLC. – South Norwalk, CT DIRECTOR OF SALES & BUSINESS DEVELOPMENT Direct and manage all business development, ad sales and training efforts of four-person sales force for start-up niche media company delivering young adults in the nightlife and social networking/online space. Closed largest new business clients to date - AT&T Wireless and Bulova - within six weeks of hire. Saved $35,000 in month one by streamlining prospect identification and targeting strategy and procedures. Negotiated CRM training and research database services at savings of 50% and 30%, respectively. Responsible for revenue forecasting, devising and achieving annual sales goals across three offices, and selecting or creating all sales tools, proposals and correspondence to maximize sales. 2005 - 2007 Chronicle Publishing, LLC. - Mamaroneck, NY DIRECTOR OF SALES Revitalized sales and marketing efforts for niche market regional news publication: Developed new editorial initiative, launching pet, luxury travel, senior health and restaurant review sections. Delivered +41% increase in sales by reactivating dormant accounts and adding new clients including Oxford Health Plan and Con Edison. Grew existing account billings by +43% by designing and securing marketing and promotional partnerships- incorporating print advertising, direct mail and special events- with regional non-profit, retail, healthcare, CPG, entertainment and utility accounts. Trained and coached 5 sales employees, improving sales strategy and tools to boost individual sales by +15% to +33%. 1999 - 2004 ICON International, Inc. - Stamford, CT DIRECTOR OF BUSINESS DEVELOPMENT Designed, presented, negotiated and sold customized media and financial solutions to Fortune 1000 C-level management faced with the disposition of problem assets. Clients included Bayer, Kraft, Pfizer and UST/Columbia Crest. Created new deal structures to win business in a shrinking marketplace: Closed $20MM purchase and sale agreement with internet company to remedy its unsuccessful equity-for-advertising trade while providing our company with television inventory that we sold at a profit. Secured +$7MM in initial and repeat revenues from Fortune 1000 wine producer, Sutter Home, by following two-year industry trends, anticipating prospect needs and eliminating competition. Only sales executive to achieve 1st promotion in less than 6 months; 2nd promotion in less than 18 months. 1994 - 1999 Aux Fleurs, Inc. - New York, NY CO-OWNER / DIRECTOR Launched, developed and successfully marketed startup wholesale floral company. Achieved profitability by second year with revenues exceeding +$2MM. Grew revenues by +$500k above projection by incorporating direct marketing, unique drop-ship delivery methods, excellence in product quality and superior service to build customer loyalty in a highly competitive environment. 1992 - 1994 Telemundo Group, Inc.- New York, NY BUSINESS DEVELOPMENT MANAGER Performed business development and sales functions, doubling ad revenues for #2 Spanish television network. Dramatically improved market position by selling cross - platform network, spot and print sponsorships to accounts including Avon and Kmart and their ad agencies. Created and sold $1MM De Padres a Hijos program sponsorship to Avon, a public service media campaign that enhanced corporate image and customer loyalty, provided community service through education and garnered 75% of client budget. Assumed additional responsibilities as senior sales executive and trainer to aid struggling sales department, delivering +22% growth in sales to ad agency accounts within nine month period. 1989 - 1992 Vitt Media International, Inc. - New York, NY MARKETING MANAGER / HISPANIC MARKET SPECIALIST Generated +$4MM+ in new business billings for media buying and planning agency representing a +24.8% increase in annual company sales. Increased company's Hispanic media buying expertise and client roster; personally spearheaded L.A. Gear's entrance into the Hispanic market, catapulting the brand to the #3 market position in its category within 6 months of initial ad campaign. 1986 – 1988 Univision, Inc. – New York, NY MARKETING MANAGER Part of three-person team that pioneered the sales and marketing of Hispanic television in the U.S: created first Hispanic spot television effort, winning ground-breaking on-air, in-store and event sponsorship commitments from Fortune 500 companies including Mars and Kraft, resulting in +37% increase in sales. Created research, marketing and sales strategies and tools that set the standard for the industry’s future growth. EDUCATION and PERSONAL: University of Pennsylvania-BA/ American Civilization/English 3.65 GPA Magna Cum Laude Intermediate level proficiency in written and conversational Spanish and French ORGANIZATIONS: NetImpact, Care2.com, AWNY, HSUS, JustMeans, BALLE VOLUNTEER WORK: Americares, SPCA, Northern Westchester Hospital