Ecommerce Communications Mgr – Writer / PR / Web

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Skill Level: Mid Level
Job Status: Full Time
Category: Communications/PR
Location: Chicago, Ill.
Job Posted On: May 07, 2008

Job Description

Description: This role is responsible fulfilling our PR, outreach, and writing needs. We’re looking for a real firebrand / muckracker with a burning desire to blow this important issue wide open as we move into the next phase of our development. We have the strategy, audience and positioning. This is an incredible opportunity for the right person.

What we’re seeking:
# Extremely sharp go-getter - motivated to make a difference
# An outstanding, world class writer / compelling and persuasive story teller with succinct sharp prose
# Excellent verbal communicator
# Ability to execute projects, ideas & strategies in a highly efficient / effective manner
# A great researcher / able to quickly and easily digest and synthesize content & ideas
# Hungry to achieve results quickly
# Practical / no-nonsense

Key expectations:
# Raise caliber of current web copy (product, site articles, etc.) / align with our top tier thought leadership
# Promote & elevate our trusted friend brand – be our brand champion
# Promote our commitment to triple bottom line
# Get the truth out on what really reduces consumption and what does not (e.g. bans vs. tax)

Key responsibilities include:
# Create outstanding content for site & outreach efforts (e.g. site articles, press releases, newsletters, blog posts, etc.)
# Help create & manage consistent "sound bite / talk point" system for company
# Manage (draft, refine, and execute) strategic communication plans around our story / mission

Website
# Help build "mini" sites / info portals (e.g. plastax.com, reusablebottles.com, ecolunches.com, etc.)
# Create relevant issues-based site articles & FAQs
# Improve product copy
# Help set up and be responsible for managing our site forum and wikis

PR / Media
# Initiate proactive media exposure
# Build relationships with key editors, communications leaders, etc.
# Work with PR Firm - manage day-to-day contact, field media inquiries, etc.
# Create media / PR database and implement basic procedures for key operations
# Help create & responsible for maintaining online press kits & materials
# Set up & maintain system to monitor blogs, traditional media forms, etc. e.g. Google newsfeeds

Blogs
# Proactive & reactive with external blogs by spreading message & promoting / defending reputation
# Lead our blogs - site "Newsroom", create new blogs

Other outreach
# Inspire and manage street teams & customer evangelists
# Manage & leverage relationship with 1% For The Planet partners & handful of other like minded orgs
# Produce basic podcasts focused on interviewing founder & other issues leaders
# Help develop, implement & raise awareness for contests (e.g. PBB video slogan, design a better bag, etc.)
# Setup & maintain profiles / execute tactics to leverage social networking sites

Be at the front of and help propel a paradigm shift, while gaining tremendous and valuable experience.

Required Qualifications

Education and other requirements:
# Journalism (strongly preferred), English or related degree from highly reputable institution
# 5-7 years experience in journalism / political campaign / issues advocacy

How to Apply

Think you’re a great fit? Complete the General questionnaire on our careers page and email it with your resume to careers@reusablebags.com with "Communications opening" as the subject. Please do not call at this time or email to any other email addresses, no exceptions. All email will be answered.

Know someone who might be a good fit? Please forward this description to them.

Organization Description

Location: Downtown Chicago (River North)

About us: Small, fast-growing, profitable, "green" e-commerce company dedicated to serving the triple bottom line. We offer a selection of smart, innovative, eco-friendly products that help people consume less, thus giving consumers pragmatic solutions and intelligent alternatives. We target the rapidly growing $209 billion LOHAS market. Our first site ReusableBags.com is making a massive impact; we’re at the forefront of the broad movement to reduce over consumption and change consumer habits. As a leader we have developed a strong brand, large rapidly growing customer base, and are generating enormous buzz – recent highlights include Reader's Digest, USA Today, The Wall Street Journal, NY Times, Chicago Tribune, CNN, ABC News, NPR's Marketplace and an endorsement in An Inconvenient Truth.

We offer a strong compensation package based on individual & company results upside potential. Levers include salary, individual & company bonuses plus stock options.

We have an entrepreneurial work environment with a lot of autonomy. While a casual environment, work is fast paced and outstanding results are expected. This position is a 40-50+ hour work week. Approximate office hours: M-F, 8:30 AM – 5:00 PM.

We are an ethics-driven organization and pride ourselves on having a workplace with open communication, mutual respect and the golden rule. We are very selective – whether selecting products, vendors or hiring employees - in order to insure a good fit.