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IT has suffered an 'eco black eye' over the course of the past year even though its contributions to climate change are minimal compared to other sources. Instead of IT presuming a defensive position in the 'green IT' movement, IT should assert its role as a positive force for change, in which it embraces innovative technologies and uses them to improve energy efficiency across the enterprise.
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Energy use is notoriously difficult to calculate in a real-world setting; although SPEC is developing a high-functioning set of benchmarks to manage those numbers, there are some relatively simple tools you can use to set your own benchmarks without waiting for SPEC to release theirs.
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If you're an IT pro, though, going green may well be new to you, and you may not know where to begin. So here are five simple ways to get started going green. You'll be surprised how simple it is to get started, and how quickly you'll start seeing results.
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By:
Marc Gunther, Corporate America
Published:
March 18, 2008
I type with four fingers of my left hand and one on my right. Fast.
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Graphics cards are an often overlooked aspect of PC energy efficiency, and can be significant energy hogs. But with some simple rules of thumb and online tools, you can match a user's needs with the performance of a card and lower power consumption, heat generation and your price tag.
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Greening your IT department can seem an overwhelming task that requires months of planning and expenses that will pay off in the long run, but cause financial pain right now. But it needn't be that way: the truth is there are plenty of simple steps you can take today to make it work for your business.
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When companies' data centers hit the wall of available power and cooling capacity, they are increasingly choosing greener, energy-efficient solutions as a way to save money while growing capacity. Here's what companies should consider when building a new green data center or redesigning an existing facility.
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There's no one seal of approval that lets you know you've gotten the most energy efficient and least-toxic products on the market, but there are no shortage of online resources to point you in the right direction.
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The IT world is clamoring for consistent, sophisticated standards for developing energy-efficient data centers, but at a recent gathering of the Green Grid's Technical Forum, it was clear that any practical ideas are still some way from implementation.
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By:
David Wigder, Marketing Green
Published:
January 31, 2008
Traditionally, publishers have viewed websites as content destinations, challenging marketers to drive traffic to specific websites in order to engage consumers with relevant content.
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Following these simple, energy-saving steps for building and redesigning data centers can help companies of all sizes get out in front of EPA requirements for energy efficiency.
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By:
Joel Makower, Two Steps Forward
Published:
January 13, 2008
Can a major consumer packaged goods company with a name indelibly associated with household bleach become a leading light in the green marketplace? That's the hope of Clorox, the Oakland-based company, which this week is launching its first new brand in twenty years: Green Works, a line of cleaning products that are, in the company's words, "at least 99 percent natural"
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By:
Joel Makower, Two Steps Forward
Published:
January 10, 2008
This just in: pretty much every consumer is concerned about the environment and is thinking conscientiously about what they buy - how it's made, under what conditions, and by whom.
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The bottom line is that multiple cores are now universal, so you have no choice but to buy them when upgrading x86-based servers and desktops. But the performance improvement for each will vary.
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By:
Joel Makower, Two Steps Forward
Published:
December 9, 2007
What is the stuff from which sustainability leaders are made?
It's a question that applies to individuals and organizations alike, and can be vexing for both. When one scans the landscape of companies seen to be sustainability leaders, questions quickly emerge: What do they have in common? How did they get there? What was the role of their leadership team, and of everyone below them, in achieving sustainability success?